Monday, August 22, 2011

Shellac color

Exciting news Fanatics! On my last day in NYC I tweased (tweet teased) about a secret nail service I received. I randomly mentioned it here as well and now I can finally share it with you.

CND is launching a brand new product that will make you DIY manicurists seriously consider going back to the nail salon. It’s so amazingly different that if I didn’t write this blog I would be a regular customer and that’s saying a LOT. I’m proud to introduce you to Shellac™!

CND (Creative Nail Design), the leader in professional nail, hand and foot beauty, is proud to introduce the first hybrid nail color after nearly five years of development in its state-of-the-art laboratory. Now you can say good-bye to chips, smudges, and dry time and say hello to Shellac™ Hybrid Nail Color! This revolutionary product applies like polish, wears flawlessly for 14 days of high gloss shine, and is removed in minutes.

If long lasting wear and polish-like application don’t draw you in, the removal certainly will. Check out my experience with Shellac™ and learn more about this revolutionary product after the jump!

So here’s my story. A few weeks ago I spotted a post on the Nails Magazine Blog about this “Top Secret Nail Color” from CND and because I’m the curious type I asked CND’s Co-Founder Jan Arnold about it the first chance I got. Much to my surprise and utter delight, Jan offered to arrange a preview of what she was calling the “magic secret.”

Throughout the week I heard little hints about this top secret product. Things like “no smell” “long-lasting wear” “will get women back in the salon” etc. Being a long time DIY girl you can imagine how the skeptic in me reacted to that last statement. I RARELY receive a salon manicure that wows me enough to go back, what could possible be so magical I’d even consider doing it on the regular?

Thoughts ran through my mind such as, “Is this just another soak-off gel polish?” I mean, big whoop! Been there, bitched about the removal. Besides, would Jan really be all secretive and excited over a product that’s already on the market? If not gel then what kind of traditional polish could guarantee long lasting wear? We’ve all heard those claims before. Could she be planning a rival to Minx that actually lasts? That doesn’t have a chemical smell. Well, when I finally got to the CND Suite to meet Roxanne Valinoti for my super secret magic service all my questions were put to bed.

Shellac™ truly is a hybrid of traditional nail polish and UV gel polish. Unlike soak-off gels it comes in a polish bottle and unlike traditional polish it cures/dries under a UV lamp. Though what I really liked is there is NO BUFFING. There is absolutely no damage to the natural nail in the process. So how does it work?

Shellac paints on like polish – base coat, color, top coat – and is cured in a UV light so there is zero dry time. The colors are hypo-allergenic, and “3-Free” – no formaldehyde, toluene or DBP. Shellac will launch in a range of 12 varieties of shades, from pretty French pinks and whites, to siren red and rich darks. The formula is thin and flexible like polish, so it not only looks natural, it provides strong natural nail protection with a resilient mirror finish that resists dullness and chipping, even during the most rigorous activities.